AFFORDABLE DEVELOPMENT MASTERY
Turn Your Real Estate Expertise Into Impact-Driven Developments That Build Legacy & Lasting Wealth
Affordable Development Mastery is a 12-month mastermind and mentorship program that gives you the roadmap, coaching, and partnerships you need to scale affordable housing developments that build both profit and legacy.
Join Affordable
Development Mastery
Find Partners &
Secure Funding
Break Ground On Your First Affordable Development
“Before, I was doing the best I could with what I knew. But after ADM, I became a developer with real systems, a strong team, the confidence to pursue big projects, and the expertise to execute on them.”
Pam Swanigan, AIK Property Group LLC
Over 7 Million Families Need Affordable Homes
We’re on a mission to close that gap
The demand for affordable housing has never been higher…yet the number of units being developed hasn’t kept pace.
There is a growing community of investors who want to help solve the crisis. They see the need in their own cities, they have the experience to take on bigger projects, and they’re ready to create something that matters.
But when it comes to affordable housing development, the process feels impossible to navigate alone. So smart, capable investors and developers end up sitting with their hands tied when they could be making progress.
THE TRUTH IS
Breaking Into Affordable Housing Development Is Not Easy
The funding structures are complex. The municipal approvals take time. The incentives and tax credits are tied to complex legal requirements + loads of paperwork. And the few resources that exist assume a baseline of knowledge that no one’s teaching.
So, talented investors stay on the sidelines or continue with the status quo of doing the same market-rate deals — not because they don’t care, but because they don’t have a clear path forward into the world of affordable housing.
The result is millions of families are still waiting for affordable homes, and millions of dollars in potential impact go unrealized every year.
Affordable Development Mastery was created to change that — by turning experienced real estate professionals into confident affordable housing developers who can build projects that are both profitable and transformative.
So if you are a…
Successful real estate investor who’s mastered market-rate or multifamily deals but wants to build something that actually makes a difference.
Seasoned developer who’s tired of surface-level advice and ready for a proven, step-by-step roadmap to structure affordable projects with confidence.
Impact-driven entrepreneur who’s been searching for a way to align your portfolio with your purpose — without sacrificing profit or scalability.
Ambitious real estate professional who sees the massive need for affordable housing and knows you have the skills to help solve it… you just need to know where to start.
Trust me, I’ve been there + you’re in the right place…
As Seen In
Hey, I’m Evan
When I first started developing affordable housing, I was shocked by how little practical information existed to actually teach people how to do it.
There were articles, conferences, and case studies — but everything felt fragmented, overly technical, and out of reach for people who genuinely wanted to make a difference.
Before launching Holladay Ventures, I spent years working for what became the #1 affordable housing developer in the country — a milestone reached during my time on the team. As one of the top-producing developers, the projects I led played a meaningful role in the company’s growth and national success.
That experience gave me an inside look at how successful affordable housing projects are actually built — and how few people ever get the chance to learn it.
As I charted my own way with my own projects, I kept hearing the same thing from others:
“I want to do this too, but I don’t know where to start.”
That’s when it clicked — the industry didn’t just need more developers. In fact, all the developers in the world wouldn’t make a dent in the affordable housing crisis if they weren’t trained.
That’s why our mission is simple: solve the housing crisis by teaching and empowering others to build quality, affordable homes in communities everywhere.
For most people, there have only ever been two ways to learn affordable housing development: get a job with an established developer — which is nearly impossible without prior experience — or spend years banging your head against the wall trying to figure it out alone.
That’s why in 2020, Affordable Development Mastery was built to be the third (and better) option to fill that gap.
What started as a way to share what I have learned has grown into a movement of impact-driven investors and entrepreneurs across the country — people who are proving that profit and purpose can coexist.
Since then, we’ve watched graduates close on their first affordable housing deals, leave corporate jobs to pursue development full-time, and create real change in the communities they care about most.
Because the truth is, affordable housing is an opportunity to build lasting legacy.
And I believe anyone with the right mindset, systems, and support can do it.
There Are 3 Things Anyone Needs To Know To Get Into Affordable Housing
Most investors who want to get into affordable housing hit the same wall — they know why it matters, but they don't know where to start.
The good news is that affordable development isn’t reserved for massive institutions or the old guard of developers. It’s a learnable process — and once you understand the core steps, you can go from interest to execution with clarity and confidence.
Here are the key things every investor needs to know to get started.
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Affordable housing starts with identifying opportunity. You’ll learn how to spot viable sites, assess community needs, and recognize the local incentives that make affordable housing possible. When you know what to look for — and where — you can move confidently from idea to actionable deal.
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Once you’ve found the right opportunity, you need a solid plan and partners to back you up. That means knowing how to layer funding sources to build your capital stack and create a structure that balances both impact and return. No more guesswork — just clear, proven frameworks to make your project work financially.
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Affordable housing isn’t a one-off project — it’s a repeatable model for impact. With the right systems and partnerships, you can scale your success, manage multiple projects, and create long-term, sustainable change.
This Is What We Cover In Affordable Development Mastery – and It Works
“Since joining ADM, I was able to purchase a 100-unit low-income housing tax credit deal, which is something that I would have never done before because I didn't understand how it operated enough. But, after the program I did.”
JASON STUBBLEFIELD
“Affordable Development Mastery gave me the background that I needed, the experience I needed to come in and really be a contributor right off the bat, and it really kickstarted my LIHTC career…I wouldn’t be in this position doing the work that I’m doing without Affordable Development Mastery.”
WILL HUEBNER
Affordable Development Mastery Makes It
Simple To Structure & Execute Your First Project
In Affordable Development Mastery, you’ll join a community of experienced real estate pros and learn the proven strategies behind successful affordable housing projects — giving you the clarity, skills, and roadmap you need to confidently pursue your first development within 12 months.
Your 12-Month Path To Starting Your First Affordable Housing Development
Inside Affordable Development Mastery, we will walk you through a proven three-step process so by the end of 12 months, you’ll know exactly how to structure, fund, and scale affordable housing developments that create both profit and impact.
1. Join The Mastermind
Connect with a high-caliber community of investors and entrepreneurs who share your commitment to impact, profit, and purpose. You’ll get instant access to expert mentorship, live coaching, and a network designed to help you move from ideas to execution.
2. Learn the System + Build Your Roadmap
Follow our 12-month curriculum covering the capital stack, deal structure, entitlements, and scalable systems. Throughout the program, you’ll unlock opportunities to partner directly with Holladay Ventures, so you can get your first deal done faster and with more certainty, and scale deals with financial guarantees & back-end support.
3. Execute with Ongoing Mentorship + Support
Across 12 months, you’ll implement what you’ve learned with the support of live coaching, monthly calls, and a network of experienced peers. You’ll stay accountable, overcome roadblocks, and move from theory to real results – confidently sourcing, structuring, and making strong progress towards closing your first affordable housing deal.
When You Join Affordable Development Mastery, You’ll Unlock
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12-Part Curriculum
A step-by-step roadmap that walks you through every stage of affordable development — from finding opportunities and structuring deals to funding, approvals, and stabilization.
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Monthly Coaching Calls
Live group calls where you’ll get direct feedback, answers to your questions, and ongoing accountability as you move your project forward.
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Private Community
Connect with a high-caliber network of investors, developers, and entrepreneurs who share your commitment to impact, profit, and purpose.
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Templates, Tools & Resources
Templates, checklists, and productivity tools to help you analyze deals, manage projects, and streamline your systems.
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Video Library
20+ on-demand trainings covering everything from tax credits to building a capital stack — all taught by active developers and experts in the field.
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Bonus Q&A Calls
Extra sessions dedicated to deal reviews, student spotlights, and deeper dives into the topics that matter most.
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Guest Expert Trainings
Learn from city leaders, industry professionals, and experienced affordable housing developers who’ve successfully brought projects to life.
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Exclusive Partnership Opportunities
Once you know what we look for in a deal, you’ll be exposed to exclusive joint venture opportunities to partner directly with the Holladay Ventures team on affordable development projects you are working on.
Multi-Day Live Event Experience
Tour some of Holladay Ventures’ developments, learn from experts, and connect with the mastermind community in-person at our multi-day event.
Plus, You Can Upgrade Your Experience
For those who want even more hands-on support, you’ll have the opportunity to upgrade your experience and work directly with the Holladay Ventures team. Get hands-on support with your project, introductions to trusted partners and lenders, and personalized guidance from experts who’ve successfully taken deals from concept to completion.
“After going through the ADM program, I had a clear go, no go lens… Now, I have the clarity and the confidence to know that when the right partners and situations come together, I know what a truly good deal looks like and if it's something that I want to be involved in for the next 10 to 15 years.”
KRISTI KANDEL
“I was worried that my vision for this beautiful, community-focused housing might get lost in the shuffle of budgets, bureaucracies, and spreadsheets. However, that's where Affordable Development Mastery came in and completely changed the game for me. It gave me clarity, knowledge, and confidence to bridge those gaps and to start turning my vision into a reality.”
NATHAN HERBER
Your Investment
12-Part Affordable Development Curriculum – A step-by-step roadmap that walks you through everything from finding the right site and capital stack to managing approvals and scaling your projects. ($25,000 Value)
Monthly Live Coaching Calls with Evan Holladay – Interactive sessions led by Evan, where you’ll get direct feedback, accountability, and real-world guidance from an experienced affordable housing developer. ($25,000 Value)
Private Investor & Developer Community – A high-caliber network of peers who share your commitment to impact, profit, and purpose — plus the relationships that help projects move faster. ($15,000 Value)
Tools, Templates & Resources Library – Plug-and-play checklists, underwriting templates, and financial models to simplify every stage of development. ($100,000 Value)
On-Demand Video Library – 20+ HD trainings that break down tax credits, funding structures, and affordable housing strategies — available for 12 months. ($20,000 Value)
Guest Expert Trainings – Exclusive sessions with city officials, real estate leaders, and affordable housing professionals to cover all components of your development. ($5,000 Value)
Multi-day Live Event Experience - Tour some of Holladay Ventures’ developments, learn from experts, and connect with the mastermind community in-person ($10,000 Value)
Total Value: $200,000
Your Investment: $20,000
"What I learned in ADM and just being around Evan and seeing what was possible has completely transformed my business. I went from focusing on developing smaller multifamily projects now to doing a larger-scale partnership with charities and also doing affordable housing. I would have never known how to do that had I not been in this program and not been around Evan."
Michael Chiodo
The “Coach Until You’re Fundable” Guarantee C
We stand behind one outcome above all else: That you leave
this program with all the information you need to get a viable, fundable affordable housing development.
If you meet all of the minimum program milestones & are not prepared to get a fundable affordable housing project after 12 months, we’ll honor an additional 3 months of coaching – on us.
YOU HAVE OUR PROMISE
Affordable Development Mastery Is Different
| Our Program | Others | |
|---|---|---|
| Step-by-step roadmap for structuring affordable housing deals | ||
| Real-world case studies and deal breakdowns | ||
| Expert mentorship from active affordable housing developers | ||
| Monthly live coaching calls + community support | SOME | |
| Tools, templates, and underwriting models you can actually use | ||
| Access to industry partners and potential collaborators | ||
| Mission-driven network of investors and developers | ||
| Priority access to be a JV partner with Holladay Ventures on your developments. |
Plus – Unlock the Funding You Need to Get Your Deal Done with our 90% Success Rate, The ADM Funding Method™
One of the biggest reasons aspiring developers stall out is simple: they don’t know how to secure the public funding that makes their first deal possible.
Affordable Development Mastery removes that barrier entirely.
Inside ADM, you’ll learn exactly how to unlock the full stack of public dollars available to you — from tax credits and grants to PILOTS and other creative funding sources that often cover a significant portion of your project costs.
Instead of guessing, googling, or hoping your city “has money this year,” you’ll follow a proven approach we use with our own projects.
The ADM Funding Method™ is our internal grantwriting and funding acquisition framework — which has earned an estimated 90%+ success rate — shows you step-by-step how to:
Identify every federal, state, and local program your project qualifies for
Understand which incentives actually move the needle in affordable development
Structure your deal so funders say yes
Layer multiple funding sources together to fully capitalize your project
Prepare competitive applications using The ADM Funding Method™ templates, examples, and strategy workflows
“ADM gave me a huge boost of confidence. I began taking action and learned a lot by implementing the things I learned in the materials. There are numerous scenarios I think of where ADM has impacted me, including getting land under contract, speaking knowledgeably with lenders and syndicators, and interacting with other LIHTC developers.”
Alex Evans
Affordable Housing Can Create Generational Wealth For Your Family
We Say It’s Your Opportunity To “Do Well By Doing Good”
We have had Affordable Development Mastery Alumni build portfolios worth tens of millions of dollars, all while creating lasting impact in their communities.
When you know how to structure the right projects, these deals can generate developer fees in the hundreds of thousands (sometimes millions) per project, along with long-term ownership, cash flow, and equity that grows year after year.
Inside Affordable Development Mastery, you’ll learn exactly how to design projects that build legacy, generational wealth, and community impact at the same time.
Because when you do this work the right way, every project becomes a meaningful part of the affordable housing solution as well as a vehicle for lasting prosperity for yourself and your family.
In 12 Months - This
Could Be Your Reality
Imagine this time next year, you are well on your way to your first affordable housing development. You…
Have identified your first viable affordable housing site — and you finally know exactly how to evaluate the opportunity.
Are meeting with city officials, lenders, and potential partners who see the vision and want to work with you.
Have started building your capital stack — with clear strategies for layering grants, loans, and tax credits.
Understand how to structure deals with confidence, knowing you’re not making rookie mistakes.
Are surrounded by a community of investors and developers walking the same path, sharing resources and support.
Are ready to be a JV partner with Holladay Ventures on your next project + fully understand our systems to make it a success.
And for the first time, you can see your first affordable project taking shape — not as a dream, but as a plan in motion.
Everything You Need to Know
Before You Join
We want you to feel confident that Affordable Development Mastery is the right next
step for you. Here are the most common questions we get to clear anything up.
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Affordable Development Mastery is built for investors and entrepreneurs who already have experience in multifamily or real estate development. You don’t need to be an expert in affordable housing yet — we’ll teach you that — but you should understand the fundamentals of real estate investing and have the capacity to take on a new project.
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Most participants spend the first few months learning how to evaluate opportunities, build relationships, and structure their first deal. By the end of the program, you’ll have a personalized roadmap, be in active conversations with partners and municipalities, and have at least one viable project in motion.
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Plan for about 3–5 hours per week. That includes coaching calls, reviewing materials, and applying what you learn to your own development goals.
That said, the more time you commit, the faster you’ll move — and members who carve out consistent time each week typically see the greatest momentum toward securing their first affordable housing deal.
Affordable Development Mastery is designed to fit alongside your existing life, but it will ask for focus, commitment, and follow-through. The time you invest here becomes the foundation for successful, scalable impact.
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The content is focused on U.S. affordable housing models (tax credits, funding sources, etc.).
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Yes. You’ll have direct access to Evan Holladay inside Affordable Development Mastery — he leads the monthly coaching calls and provides mentorship throughout the program.
For those who want more personalized, hands-on support, there’s also an opportunity to upgrade your experience and partner directly with the Holladay Ventures team. This includes one-on-one project guidance, introductions to key partners, and active involvement from our team on your first development.
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It’s possible — but it starts here.
Inside Affordable Development Mastery, we walk you through exactly how the Holladay Ventures team evaluates, structures, and selects deals. You’ll learn the same frameworks we use internally, which means by the end of the program, you’ll understand what makes a project the right fit for a potential partnership.
While participation in ADM doesn’t guarantee a joint venture opportunity, it’s often the starting point for future collaborations. The investors who fully engage in the program, apply the strategies, and bring strong projects to the table are the ones who tend to be the best aligned for deeper partnership opportunities with Holladay Ventures. -
Your enrollment includes 12 months of access to the full curriculum, coaching, and community. After that, you’ll have the option to either re-enroll in the full program for continued mentorship and curriculum access or join our upcoming Alumni Program, which keeps you connected to the community and ongoing discussions as you scale your projects.
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Click “Apply Now” to submit your application. Once reviewed, you’ll be invited to a short interview to ensure the program aligns with your goals. If accepted, you’ll join the next cohort of investors building impact-driven developments across the country.
The World Needs More Good People In
Affordable Housing Development
Affordable development is one of the best industries to get into for income, and just as importantly…for impact.
Behind every blueprint and budget line are families who need a safe place to live, communities waiting to thrive, and investors who want to leave something that lasts.
That’s why we don’t just need more developers.
We need more good people leading development — people who care about doing things the right way, who balance profit with purpose, and who believe legacy is built through impact.
If that’s you, we’ll give you the roadmap, mentorship, and community to make it happen.