FREE, LIVE TRAINING | Feb. 17 - 5:30 p.m.
4 Steps to Start Your First Affordable Housing Development in 2026
Learn the 4 proven strategies Evan Holladay used to turn his real estate background into a $694M+ affordable development portfolio – with the exact steps you can take to break into the affordable housing space, too.
Plus – we’ll share why right now is the right time to get started in affordable housing + how you can get started as soon as possible.
As Seen In
We’re Living Through An Affordable Housing Crisis
And People On Both Sides Of The Aisle Want To Solve It
Across the United States, over 7 million families are spending years on waitlists for homes that should already exist…
Politicians, lawmakers, city leaders, and voters on both sides of the aisle agree housing affordability is one of the most urgent issues facing their communities right now.
The problem is: there just aren’t enough people equipped to take on affordable housing developments in their area.
There’s A Small Group Of Real Estate Professionals Fighting This Crisis
Will You Be One Of Them?
Most real estate professionals see the problem in their own neighborhoods — rising rents, fewer attainable homes, growing strain on working families.
But when they try to get involved, the affordable housing industry can feel impossible to enter.
The funding, regulations, and approvals are complex, and there’s no clear on-ramp.
As a result, the industry relies on a small group of experienced developers who are already at capacity.
Which Means Viable Sites, Willing Partners, Millions In Funding, And Community-Supported Opportunities Are Sitting Untouched
Right now is the perfect time for you to step into that gap. And on this free, live training – I’m going to show you how.
Hey, I’m Evan
And I’m Here To Show You A Clearer Way Into Affordable Housing Development.
I’ve spent the last decade developing 2,600+ affordable housing units and more than $694M in projects across the country.
Before launching Holladay Ventures, I worked for what became the #1 affordable housing developer in the U.S., where I learned firsthand how these deals actually get structured, funded, and approved — not in theory, but in the real world.
Along the way, I noticed something no one was talking about: there are countless experienced investors, entrepreneurs, and real estate professionals who want to help solve the affordable housing crisis… but they’ve never been shown a practical, accessible path into this industry.
That’s why I built Affordable Development Mastery — and why I’m teaching this training.
My goal is simple: to demystify this process, show you what’s really possible, and help more mission-driven people create developments that build both community impact and long-term generational wealth.
I’m excited to walk you through it.
While Market-Rate Development Has Slowed Affordable Housing Has Kept Moving
I know the past few years have been difficult for market-rate developers.
Rising interest rates, tighter lending standards, and shifting markets have made many projects harder to finance — or impossible to close.
Affordable housing has had the opposite trajectory.
That’s Because
Affordable Housing Is Recession-Proof
While market-rate projects have been paused or shelved, affordable housing developments have continued to move forward.
Because no matter what’s happening in the world, the housing crisis still needs to be solved — and the affordable housing industry is specifically structured to keep moving forward.
This is why, even in uncertain economic cycles, affordable housing remains active while other asset classes wait on the sidelines.
For developers who understand how the system works, this creates a rare window of momentum — when demand is high, and projects are still getting done.
Testimonials
“Awesome video, this cleared up a lot of grey area for me. I would love to get your insight on breaking into affordable housing development. The best majors, certificates, pre-requisite positions, etc.”
“Most people wait until affordable housing is fully institutionalized before they jump in. This breaks down how to enter while still in “Google before ads” territory. Evan makes something complex feel approachable. Love the clarity on pre-dev capitol and zoning, those two alone scare off 90% of first timers. Subscribed and sharing with my team”
“Your explanation is perfect, especially for beginners. We can’t find a better or clearer explanation of the process and details of building or understanding the affordable multifamily housing development. You are the best “Evan Holladay””
I’m Giving You A Preview Of
The Exact System I Used To Build Over $694 Million In Affordable Housing
In this 90-minute training, you’ll learn how people like you are getting their foot in the door of the affordable housing industry – without experience, connections, or their own capital.
We’ll Cover:
How Affordable Housing Keeps Moving When Other Real Estate Doesn’t
Understand why affordable housing has remained active through economic downturns — including why projects continue even when market-rate development stalls.
Why Affordable Housing Is the Best Path Forward In Todays Economy
Understand why the housing crisis has created a rare moment of alignment — where community need, political will, and funding are coming together to move affordable housing projects forward.
The Partnership Advantage Almost No New Developer Realizes They Already Have
You’ll discover why experienced developers actively want partners without capital — and the forms of value that instantly change how they see you.
Why You Don’t Need Millions To Start (And What Actually Funds These Deals)
Get a clear breakdown of how affordable housing is financed, including the LIHTC system, what makes a deal viable, and how this model differs from market-rate development.
Right Now Is The Right Time For You To Step Into The Gap In The Affordable Housing Industry
If you’ve built experience in real estate, investing, or business — and you care about solving real problems in your community — there is a place for you in affordable housing.
Join this free training to claim your space in the affordable housing industry while the timing is right. We can’t wait to guide you through this journey + help you help millions of Americans in need of affordable homes.